Authors: Paul Bailey

Student expectations are increasing, and many are more likely to ask about ‘value for money’ before committing to one of the biggest financial decisions they are likely to make. At the same time, institutions face the challenges of inflation and interest rates whilst the marketplace for students becomes increasingly competitive.   

Many universities are asking themselves, “are we an educational establishment or part of the service industry?” Adopting a human-centred design approach helps tackles these challenges head on, yielding many benefits including: 

An enhanced student experience  

By designing services that meet student needs, organisations create more inclusive, accessible and effective learning environments.  

Promotes collaboration 

It breaks through operational silos, by involving stakeholders, such as educators, administrators and students to facilitate a more cohesive joined-up approach.  

Fosters innovation 

An emphasis on agility and continuous improvement ensures organisations are able to respond quickly to evolving technological and educational needs. 

Improves operational efficiency 

By identifying and addressing pain points in administrative processes and prioritising work that delivers the most value.  

Through practical examples, this comprehensive book ‘demystifies’ the mindsets and methods of human-centred design, equipping tutors, teachers, managers and administrators with practical insights helping them transform their organisations for the future.