Designing for a Gender-Inclusive Campus
Authors: Bernadette Geuy, Daphne Ogle and Rachel Hollowgrass
Abstract
On every campus there are vulnerable people who are trying to make sense of the world around them, navigating structural systems with only male/female gender options, and feeling like they do not belong. All campus community members deserve to be recognized in respectful and inclusive ways by acknowledging their gender through pronouns and lived names. This chapter serves as a best practice guide describing how the authors worked with universities in the United States to design and enable new gender data options in campus systems to further a culture of inclusivity. The work of enabling gender data is complex and transformational. During these projects, expect many nuanced needs to emerge along with the potential of harming vulnerable, gender-nonconforming people.
A Service Design approach provides the framework and methods for centring research on human needs, desires, and experiences. These must be evaluated against the institution’s business and technical constraints, and in a context of socio-political externalities. Adding the infrastructure for collecting and using gender data on campus has far-reaching impacts. It demonstrates that the institution values inclusion and begins to normalize expansive gender categories for campus community members and beyond. Enabling new data means significant work must be done revising business practices, updating technology systems, and cultivating a culture of belonging. Working with and advocating for the needs of genderqueer, nonbinary and transgender people touched the authors deeply, as we designed for and led change efforts at universities. We learned how structural changes influence culture, and vice versa.
Authors
Bernadette Geuy
Bernadette is a service design strategist and change maker who consults with higher education clients on improving service experiences and student success. She has a BA and MBA from the University of California, Berkeley. Her projects include understanding the student portal experience, reimagining academic planning and enrolment, designing for accessible learning, improving the billing and payments experience, and designing for gender inclusivity. For fun, Bernadette enjoys weaving and knitting.
Daphne Ogle
Daphne is a designer, strategist, and user advocate. Her passion is to help organizations design experiences that improve people’s lives. Together with users and stakeholders, she specializes in co-designing holistic, customer-focused experiences that enable organizations to thrive. Daphne has recently been helping higher education institutions create more gender-inclusive campuses through enhancements to technology, culture, and policy. She holds a BBA and an MSI from the University of Michigan
Rachel Hollowgrass