Chapter 10

Futurelib: prototyping library services at the University of Cambridge

Authors: Jenny Egan and David Marshall  

Abstract

This chapter reflects on work conducted by Cambridge University Libraries’ Futurelib programme, which employed service design methods to design, test and refine concepts for library services. Two of these services are discussed in detail: Spacefinder (a service to help Cambridge students find appropriate places to work); Protolib (design of user-centred workspaces to optimise productivity and wellbeing in libraries). These case studies are used to discuss key tenets of service design and their application in a higher education context, as well as wider themes around organisational culture, relationship management and advocacy. The chapter covers barriers faced to introducing service design at a UK University and steps that were taken to overcome those challenges. It presents a critical view of what worked well and less well, with the intention of enabling those currently adopting or advocating for service design in their own institutions. It discusses the relative impact of Futurelib’s work, both within the University of Cambridge and further afield. Overall, it provides readers with an honest critical assessment of a long-term programme of service design, for the benefit of the UK Higher Education community.  

Authors

Jenny Egan

Jenny is a Service Design Lead at the University of Cambridge. She works on strategic service design projects centred around improving the University’s web estate and digital experiences. She enjoys crafting user-centred services within complex environments and is passionate about uncovering behavioural insights and latent needs through appropriate research methods. She has experience in a range of industries including IT, healthcare, financial services, publishing and environmental conservation. 

David Marshall 

David leads a team of user researchers and data scientists working on the design and improvement of services at the University of Cambridge. He has experience setting strategy and direction for user research, building and maintaining teams, advocating for the value of user research and embedding it in organisation-level ways of working. David has a particular interest in research ethics in the context of user-centred service design.