Biography

Adam Lawrence is co-founder of WorkPlayExperience, a service innovation and customer experience consultancy. He’s also a co-initiator of the Global Service Jam – the world’s biggest service design event.

As a customer experience consultant, comedian and actor with a background in psychology and the global automotive industry, Adam leverages his deep knowledge of human nature, human behaviour and human interaction to spark and drive creativity, collaboration, and organisational reinvention across even the most mundane of industries. He has been using expertise gained in the world of theater, film, stand-up comedy and storytelling to help organisations influence and impress their customers and partners. He has worked with companies such as E.ON, Siemens, Daimler, Basler Insurance, BASF, Deutsche Telekom, Swisscom, Cognizant in India, Thailand’s Centre of Design and Creativity, and the Federal Government of Australia.

Adam is co-author of “This is Service Design Doing”, and teaches service design thinking at universities worldwide. He is an adjunct professor at the IE Business School in Madrid.